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Adding Space, Services and Automated Storage and Retrieval System


HOUSTON, TX (June 30, 2015) Mahindra USA begins phasing in its all-new parts facility in July 2015 and is expected to be fully online by the end of the year. Mahindra, the number one selling tractor brand in the world based on volume, has invested more than $1 million in a major expansion that triples the parts department footprint and increases office space at its Houston headquarters. The additional space includes an automated parts storage and retrieval system tied directly to the shipping and receiving operations that continue to be managed by Pierce Distribution Services. This expansion supports and fuels continued growth in North America.

“Our investment in expanding Mahindra’s North American headquarters, and renovating our parts facility, will provide our dealer network and customers with unrivaled service and support. Outpacing industry growth in North America while maintaining 97 percent customer satisfaction ratings, requires we grow and evolve internally,” said Cleo Franklin, Vice President Marketing & Strategic Planning for Mahindra USA.  “Our customers and dealers are our best brand advocates and we earn this by delivering value from tractor sales to aftermarket support.”

The fastest growing tractor manufacturer in North America, Mahindra earned the number three position for North American tractor sales in 2013 and has steadily increased market share and brand awareness. Reflecting the company’s rapid growth, this is the third major expansion of the parts facility in the last six years. The hallmark of this expansion for the parts department is the shift from a 100 percent manual operation to a nearly fully automated carousel system to manage parts storage and retrieval. The carousel has capacity for 29,000 parts and will be the centerpiece of the new integrated warehouse management system.

“First-time-right service is the goal of automating our parts management system and expanding the warehouse space. We are committed to meeting this goal and delivering best-in-class service to our dealers,” said Gene Medeiros, Senior Manager, Parts Operations, Mahindra USA, Inc.

Mahindra USA began working with Pierce in 2013 to manage their parts inventory and shipping and receiving operations. Pierce is a leader in the industry and experienced in handling service parts for major corporations in the agricultural and heavy equipment industries and has contributed best-practice expertise in the development of this new facility and its systems.

In addition to the parts facility, the Houston headquarters expansion includes new and expanded office and conference space for the growing corporate staff and to provide additional training facilities and services to support the growing Mahindra dealer network.


About Mahindra USA

Mahindra USA (MUSA) is part of the US $ 16.9 billion Mahindra Group’s Automotive and Farm Sector - the number one selling tractor company in the world, based on volumes and the only tractor manufacturer in the world to win the industry’s top two quality awards – the Deming Application Prize and the Japan Quality Medal, care of Union of Japanese Scientists and Engineers.  Houston, Texas based Mahindra USA (MUSA) is a wholly owned subsidiary of Mahindra & Mahindra Ltd. and began selling tractors in the USA in 1994. MUSA has since grown rapidly due to high customer satisfaction levels and strong customer referrals. Mahindra USA has five distribution points in North America to help meet the needs of its customers and the growing demand for its products. Mahindra’s professional-grade tractors range from 22 HP – 105 HP and include the revolutionary new Max series tractors.  The Mahindra Max series tractors are the first real tractors in the sub-compact and mid-compact markets and feature true tractor performance and capabilities. The Mahindra Max 24 is joined by the industry’s first mid-compact tractor, the Mahindra Max 26 XL, which has compact tractor performance and versatility in a near compact tractor size. All Mahindra Tractors are built with heavy-duty components that allow them to outperform other tractors in their class and are designed to provide consumers with the ability to push more, pull more and lift more, so they can do more, in less time. 

To learn more about Mahindra USA, please visit www.mahindrausa.com.


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About The Mahindra Group

The Mahindra Group focuses on enabling people to rise through solutions that power mobility, drive rural prosperity, enhance urban lifestyles and increase business efficiency.

A USD 16.9 billion multinational group based in Mumbai, India, Mahindra provides employment opportunities to over 200,000 people in over 100 countries. Mahindra operates in the key industries that drive economic growth, enjoying a leadership position in tractorsutility vehiclesinformation technology, financial services and vacation ownership. In addition, Mahindra enjoys a strong presence in the agribusiness, aerospace, components, consulting services, defense, energy, industrial equipment, logistics, real estate, retail, steel, commercial vehicles and two wheeler industries.

In 2014, Mahindra featured on the Forbes Global 2000, a comprehensive listing of the world’s largest, most powerful public companies, as measured by revenue, profit, assets and market value. The Mahindra Group also received the Financial Times ‘Boldness in Business’ Award in the ‘Emerging Markets’ category in 2013.


Visit us at www.mahindra.com

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For further enquiries please contact:

Ruzbeh Irani  

Chief Group Communications and Ethics Officer and

Member of the Group Executive Board

Mahindra Group                                           

Phone: +91 22 2490 1441   

Email:  group.communications@mahindra.com

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